Marketing consultancy — East Lansing, MI
Strategy, advertising, websites, and the operating systems behind them — built by the person who sells the work.
Janettix works with brands that measure success in results and in impact. We build the strategy, run the advertising, ship the site, and leave behind the systems that keep working after the engagement ends — so growth compounds instead of restarting every quarter.
Badge artwork on file. Confirm the award was granted before this publishes — the technical assessment was submitted 2026-08-07.
Pending confirmation
Google Ads Certified
Individual certification. Held by the principal, who is also the person running the accounts.
Google Analytics Certified
Individual certification. The measurement work on this site’s case studies is built on it.
A decade of agency and in-house
Brand work at a major independent agency, growth leadership across 15+ countries, and marketing direction inside a healthcare startup.
Organised by what a business is actually trying to buy — accountable spend, capacity without hiring, revenue already being lost. Clients are described rather than named, under confidentiality.
“Can you tell me what my marketing is actually returning?”
Know what every dollar returns before spending the next one. Built the tracking first, then the channels — so nothing ran on guesswork, on a product where a bad month of ad spend eats the whole margin.
A founder-led direct-to-consumer seed brand
“Before I spend more on traffic, is my site wasting what I already have?”
Recover the sales you are already losing before buying more traffic. Two defects were taxing every session on a store that looked healthy, and neither showed up in analytics as a problem.
A specialty ecommerce store
“Is the AI capability real, or is it a slide?”
Buy the capability from someone who runs it daily, not someone who read about it. The consultancy itself operates on the same agent and automation stack it builds for clients.
Janettix itself
01
Specialty private practices and providers, growing on lead generation that is measured to the booked appointment.
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Small teams carrying a large mission — membership, fundraising, and events that need capacity more than advice.
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Branding, storefront, and performance marketing for specialty brands selling products worth buying twice.
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Big ambitions, small teams. Marketing that scales across channels without scaling headcount.
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Filling the funnel, keeping clients, and putting content and workflow behind both.
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Fractional marketing and brand leadership for founders who need a marketing function before they need a marketing hire.