“Before I spend more on traffic, is my site wasting what I already have?”
The site was losing money in two places
Recover the sales you are already losing before buying more traffic. Two defects were taxing every session on a store that looked healthy, and neither showed up in analytics as a problem.
- Client
- A specialty ecommerce store
- Scope
- Websites & ecommerce · Measurement
The problem
The store looked healthy. Traffic was arriving, orders were coming through, and no dashboard was flashing red.
A page-by-page audit found two separate faults: product pages were loading their hero image in a way that delayed the largest contentful paint, and on-site search was broken in two distinct ways — returning nothing for terms the catalogue genuinely carried.
What was done
- 01
Audit against the page’s job
Judged each page type against what it is actually for — a product page exists to build trust and convert, not to look tidy.
- 02
Trace to root cause
Both faults traced to implementation, not content. Neither was fixable by editing copy or swapping an image.
- 03
Pilot before rollout
Fixed one product as a pilot and measured it before touching the rest of the collection — the rule on any live client store.
[NEEDS: recompute — before/after]
Largest contentful paint
Measure on the pilot product, not the homepage
Not recomputed · Pending
[NEEDS: recompute]
Search exit rate
Both failure modes documented in the R2 audit
Not recomputed · Pending
2 distinct, both root-caused
Defects found
Neither visible in standard analytics
Verified · R2 audit · 2026
Stated plainly. This engagement is mid-flight. The defects and their causes are documented; the after-numbers are not in yet and are not claimed here.