Websites & ecommerce
A site can be well designed, fully live, and quietly taxing every session with defects that never surface as a problem in analytics.
The problem it solves
Site work usually gets split three ways — designer, developer, and whoever handles analytics — and the seams between them are exactly where conversion leaks.
On one store here, a page-by-page audit found two separate faults on pages that looked healthy: a hero image delaying the largest contentful paint, and on-site search failing in two distinct ways for terms the catalogue genuinely carried. No dashboard was flashing red.
What it includes
- 01
Platform chosen on merit
Shopify, Webflow, WordPress, or a static build on edge hosting. The right answer depends on catalogue size, who edits it, and what it has to integrate with — not on what is easiest to resell.
- 02
Design and build together
Same person through the whole chain, so the design that gets approved is the design that ships.
- 03
Performance as a requirement
Measured empirically with real tooling, not asserted. Settings values are not evidence that a page got faster.
- 04
Tracking wired at build time
Analytics and conversion tracking installed as part of the build, not bolted on after launch by someone else.
- 05
Pilot before rollout
Changes to a live store get tested on one item first. Every write to a production client site is treated as irreversible until proven otherwise.
When this is the right call
Right for a rebuild, a store that is converting below its traffic, or a site nobody can safely edit. Wrong if the real problem is that nobody knows what the business sells to whom.
- 01 Marketing operating system Install the plan, the measurement, and the review rhythm a marketing team runs on.
- 02 Performance advertising Run paid search and social against business outcomes, not channel metrics.
- 04 AI operations Automate the operational work that eats a small team’s week.
- 05 Brand & positioning Settle what you sell, to whom, and why it wins — then hold the line.