Three things worth writing about
Two posts a week and one long piece a month, on LinkedIn first. Nothing published here yet — this page exists so the plan is on the record rather than implied.
- 01
The operating layer
Why marketing fails as a series of campaigns; what a plan of record actually contains; the metric-definition problem; why a good monthly review is boring. Craft opinion, so it needs no client permission.
- 02
Receipts
The case studies, broken into their parts — the situation, the wrong assumption, the fix, the number, the transferable rule. Gated on confidentiality permissions.
- 03
AI operations, shown not claimed
Build logs from the actual agent and automation system this practice runs on. The pillar with the least competition and no permission requirement.