“Can you give us a marketing department without the headcount?”
A small team carrying a large mission
Get the output of a marketing function without adding salaries. A team small enough to fit around one table, running a member programme, a leadership institute, an awards programme, and a full events calendar.
- Client
- A regional arts nonprofit with major corporate members
- Scope
- Brand & positioning · Websites · Marketing operating system · Content
The problem
The organisation had outgrown its brand and its infrastructure at the same time. Programme delivery was reactive — chasing details from stakeholders weeks before each event rather than working from a plan.
Strong campaign work existed for every individual programme. What did not exist was anything above them at the year level: no plan of record, no standing scorecard, no decision log.
What was done
- 01
Rebrand and rebuild
A full rebrand and a new website, with the visual system carried through every programme rather than reinvented per event.
- 02
Systematise the calendar
Moved programme and content planning onto a single operating base so events, content, and membership campaigns are planned in one place instead of six.
- 03
Build the reporting layer
Live dashboards and interactive previews in place of the monthly PDF — the thing buyers now expect and most consultancies still do not ship.
- 04
Run the cadence
A fixed meeting rhythm: weekly against the plan, monthly on the scorecard, quarterly to replan and rebudget.
+20% YoY to 7,000+
Engaged audience
Across owned channels
Not recomputed · Client reporting · 2026
+48% YoY to $1.1M
Gross profit
Over the same period as the rebrand and site launch
Not recomputed · Client reporting · 2026
Full rebrand + new website
Scope
Plus membership, fundraising, and event campaigns
Verified · Engagement record · 2026
Stated plainly. Growth over this period is not attributable to marketing alone — a rebrand, a new site, programme changes, and a strong events year all moved together. Reported as correlated, not caused.